Client Summit
2024
Elevate Your Strategies and Impact Your Business
JUN 14
CHICAGO
Advisory Board
FEATURED INDUSTRY EXPERTS
01
Market Research Analyst
Marybeth Andrews
McDonalds, USA
Marybeth is a seasoned researcher at McDonald’s, passionate about uncovering insights that connect human truths with business implications. Over her five-year tenure at McDonald’s, Marybeth has excelled in transforming mindsets around human insights and fostering strong global partnerships, while also specializing in integrating the voice of the customer through Social Listening to enhance campaign measurement.
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David Cousino
James Hardie, USA
With 30 years of experience with consumer insight and marketing research, David Cousino has established a results-driven track record in highly competitive and diverse markets. He has successfully directed profitable brand development strategies for a variety of well-known entities such as Dove, Vaseline, Axe, Calvin Klein, Ben & Jerry’s, Sharpie, and Budweiser through periods of accelerated growth.
02
Head of Insight, North America
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03
Human Insights Senior Director LATAM
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Alejandro Prieto
The Coca-Cola Company, Mexico
Insightful researcher with international experience. More than 20 years understanding consumers, customers and shoppers through different research experiences including standard methodologies, modeling and data science, neuroscience and even creating new ways of doing research or analyzing data. All these with the only purpose of creating business value and enable growth
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Agenda
JUN 14
9:00
Registration
9:30
Opening & Welcome
9:55
The Innovation Journey at McDonald's
Using agile insights and design thinking to improve customer and crew experiences across a global system
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Jacob Ford, McDonald's, USA
10:30
Networking
14:30
Consumer Connections
Intro by Session Chair
Marybeth Andrews, McDonalds, USA
11:00
Maximizing Multilingual Marketing
The science of building brands across languages
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Jaclyn Williams, TikTok, USA
11:20
Eco-Leadership
Take action for a sustainable future
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Presented by ESOMAR
11:35
Breakout Session
Sustainable Solutions Workshop
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Brainstorming breakout session where you can explore and discuss the challenges of integrating sustainable practices into your organisation. Collaborate with peers, share experiences, and ideate on overcoming barriers to eco-friendly initiatives.
12:05
Lunch
13:35
Digital Synergy
Intro by Session Chair
David Cousino, James Hardie, USA
13:40
Innovating at Speed
Leveraging AI for breakthrough insights and sustainable value across global brands
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Tomasz Soluch, Fonterra, New Zealand
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14:05
Networking
14:35
Collaborative Futures
Intro by Session Chair
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Marybeth Andrews, McDonalds, USA
14:40
Establishing an Insights Function Where One Never Existed.
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David Cousino, James Hardie, USA
15:05
Nostalgic to Elevated Snacking
How Rice Krispies Treats is entering the world of elevated snacking
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Sarah Bader, Kellanova, USA
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15:30
Closing Presentation
Begonia Fafian, Coca-Cola Company, USA
Global Human Insights and Marketing performance VP, Begonia leads a dynamic, multicultural team across five locations, she challenges the status quo to discover impactful insights that drive growth in complex market environments. Join the Client Summit to hear from this visionary leader.
16:00
Panel Discussion
16:20
Closing Remarks
16:30
Farewell Drinks
The Venue
McDonald’s headquarters
110 N Carpenter St, Chicago, IL 60607, United States
01
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100
DAY
SPEAKERS
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