GTM-TXFWQK6
top of page
GettyImages-1460853312.jpg

Client Summit
2024

Elevate Your Strategies and Impact Your Business

JUN 14

CHICAGO

The art and science of innovation-usa2024-09.jpg

Check out

The Art & Science of Innovation

Exclusive Offer!

 

Attend the Client Summit absolutely free when you join us for Art & Innovation Chicago from June 16th-18th. Two incredible events, one amazing deal!

Reach out to events@esomar.org for your promocode

Advisory Board

FEATURED INDUSTRY EXPERTS

01

Market Research Analyst

mary beth client summit speaker

Marybeth Andrews

McDonalds, USA

Marybeth is a seasoned researcher at McDonald’s, passionate about uncovering insights that connect human truths with business implications. Over her five-year tenure at McDonald’s, Marybeth has excelled in transforming mindsets around human insights and fostering strong global partnerships, while also specializing in integrating the voice of the customer through Social Listening to enhance campaign measurement.

FOLLOW

  • Black Twitter Icon
  • Black LinkedIn Icon

David Cousino

James Hardie, USA

With 30 years of experience with consumer insight and marketing research, David Cousino has established a results-driven track record in highly competitive and diverse markets. He has successfully directed profitable brand development strategies for a variety of well-known entities such as Dove, Vaseline, Axe, Calvin Klein, Ben & Jerry’s, Sharpie, and Budweiser through periods of accelerated growth. 

David Cousino client summit speaker

02

Head of Insight, North America

FOLLOW

  • Black Twitter Icon
  • Black LinkedIn Icon

03

Human Insights Senior Director LATAM

Alejandro PRIETO client summit speaker

Alejandro Prieto

The Coca-Cola Company, Mexico

Insightful researcher with international experience. More than 20 years understanding consumers, customers and shoppers through different research experiences including standard methodologies, modeling and data science, neuroscience and even creating new ways of doing research or analyzing data. All these with the only purpose of creating business value and enable growth

FOLLOW

  • Black Twitter Icon
  • Black LinkedIn Icon
Speakers

Agenda

JUN 14

9:00

Registration 

9:30

Opening & Welcome 

9:55

The Innovation Journey at McDonald's

Using agile insights and design thinking to improve customer and crew experiences across a global system

Jacob Ford, McDonald's, USA

10:20

Networking

10:55

Digital Synergy

Intro by Session Chair

 

David Cousino, James Hardie, USA

11:00

Innovating at Speed

Leveraging AI for breakthrough insights and sustainable value across global brands

Tomasz Soluch, Fonterra, New Zealand

11:25

Eco-Leadership

Take action for a sustainable future 

Presented by ESOMAR

11:40

Interactive Session
Sustainable Solutions 

Brainstorming session where you can explore and discuss the challenges of integrating sustainable practices into your organisation. Collaborate with peers, share experiences, and ideate on overcoming barriers to eco-friendly initiatives.  

12:05

Lunch

1:40

Consumer Connections

Intro by Session Chair

 

Marybeth Andrews, McDonalds, USA

1:45

Maximizing Multilingual Marketing

The science of building brands across languages 

Jaclyn Williams, TikTok, USA

2:10

A Thirst for Insight 

Quenching Human Curiosity at Coca-Cola

 

Sally Buckley, The Coca-Cola Company, USA 

 

2:35

Networking 

3:10

Collaborative Futures 

Intro by Session Chair

Marybeth Andrews, McDonalds, USA

3:15

Establishing an Insights Function Where One Never Existed.  

David Cousino, James Hardie, USA

3:40

Nostalgic to Elevated Snacking

How Rice Krispies Treats is entering the world of elevated snacking

Sarah Bader, Kellanova, USA

4:05

Panel Discussion

4:20

Closing Remarks

4:30

Farewell Drinks

Agenda

01

10

100

DAY
SPEAKERS
PARTICIPANTS
105257245-mcdonalds_Cropped.jpg

The Venue

McDonald’s headquarters

110 N Carpenter St, Chicago, IL 60607, United States

The Venue

Our Sponsors

LEADING IN THE INDUSTRY

dig-insights-logo-full-color
Screenshot 2024-05-27 at 11.52.19.png
Contact Us
bottom of page